Fairly recently, a number of package printers have turned to wide-format inkjet printing as a way to add more value for their customers. One such company is Wilmington, Mass.-based Screenprint/Dow (www.screenprintdow.com).

Screenprint/Dow is a 40-year-old company founded by CEO Walter Dow in 1969. It manufactures product identification products, graphic overlays, and membrane switch technology using a variety of printing technologies, including sheetfed screen and UV offset.

According to Dow, Screenprint/Dow expanded into wide-format inkjet printing in 2006 to provide increased versatility to supply its customers' needs. "Many of our customers were looking at more process color printing and had larger size requirements for their graphics," he says.

The company used its new wide-format inkjet technology to provide display headers for end-aisle displays. "In addition, Screenprint/Dow provides graphics for retail shelves called Shelf Art™, and floor graphics that are used in the retail stores to stimulate sales or direct consumers to a specific featured product or 'branded zone,'" says Dow. Other wide-format products include signage, window graphics, shelf talkers, and counter graphics.